Chloe
Chloe
When Gaby Aghion launched Chloe' in 1952, she revolutionized the world of fashion. Until that time, luxury fashion houses had only ever produced Couture or Haute Couture (i.e. true made-to-measure) clothing. And while those garments were exquisite, they were expensive and inaccessible to most people - who often had to settle for poorly made imitations. So she introduced an idea she called "luxury prêt-a-porter," high-quality off-the-rack clothing that was soft, form-fitting and made of the highest quality fabrics.

It didn't take long for other fashion houses to follow suit. And Chloe' has been a trend setter ever since.

Over the past 50 years Chloe' has been led by many of the most influential designers in history: Karl Lagerfeld, Stella McCartney and Phoebe Philo among them.

There's an interesting story behind the name Chloe' as well. Founder Gaby Aghion thought her own name sounded like that of a fortune teller! So she borrowed the name "Chloe'" from a friend - for it's youthful, modern and feminine sound. A name that's clearly caught on...


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