When Gaby Aghion launched Chloe' in 1952, she revolutionized the world of fashion. Until that time, luxury fashion houses had only ever produced Couture or Haute Couture (i.e. true made-to-measure) clothing. And while those garments were exquisite, they were expensive and inaccessible to most people - who often had to settle for poorly made imitations. So she introduced an idea she called "luxury prêt-a-porter," high-quality off-the-rack clothing that was soft, form-fitting and made of the highest quality fabrics. <p> It didn't take long for other fashion houses to follow suit. And Chloe' has been a trend setter ever since. <p> Over the past 50 years Chloe' has been led by many of the most influential designers in history: Karl Lagerfeld, Stella McCartney and Phoebe Philo among them. <p> There's an interesting story behind the name Chloe' as well. Founder Gaby Aghion thought her own name sounded like that of a fortune teller! So she borrowed the name "Chloe'" from a friend - for it's youthful, modern and feminine sound. A name that's clearly caught on...